Visit SLO CAL is the non-profit, countywide destination marketing and management organization for San LuisObispo County, California – SLO CAL®. Visit SLO CAL is responsible for promoting the community as anattractive travel destination and enhancing its public image as a dynamic place to live and work. Visit SLOCAL’s mission is to inspire travel, foster unique experiences, and champion the quality of life to create life-longambassadors and economic growth for SLO CAL®. Through the impact of travel, they strengthen theeconomic position and provide opportunities for people in the eight (8) authentically diverse communities theyserve. Built on research with a strategy of continuous improvement, Visit SLO CAL strives to be a favoriteWest Coast desti