Career Center

What you would do (most of the time):  

• Come up with fun, creative promotional campaigns, advertising and other special projects designed to generate leisure travel and overnight stays in the area.
• Be our in-house designer for marketing materials, creating advertisements, posters, and more.
• Own the development, continued innovation and content maintenance of the Visit Elizabeth City (and associated)
• Create and publish regular blog/website content
• Oversee and maintain various VEC social media platforms and other digital campaigns with curated, on-brand content
• Write content for, design and build email campaigns, manage recipient lists and monitor results
• Collaborate with the PR Agency of Record, journalists and other media to generate creative ideas that garner positive publicity
• Help us organize, maintain, and grow the Visit Elizabeth City library of photos and videos
• Continue to learn and grow as a marketing guru, especially by participating in professional societies and activities related to the destination marketing profession.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) for presentation to stakeholders
• Work with Executive Director to create and manage annual marketing budget , marketing plan, and annual report
• Cultivate relationships with the VisitNC team and communicate regularly about Visit Elizabeth City
• Attend partner events and destination special events to take photos/videos and build relationships with partners. Provide assistance during large tourism related events.
• Perform other related work as required to meet the evolving needs of the DMO and to assist the Executive Director to meet the mission of the organization.

Skills and Abilities:

• Ability to initiate projects, work independently and efficiently, and contribute to successful team environment
• Attention to detail and organization, ability to prioritize tasks
• Ability to learn quickly and think progressively
• Proficient in creative writing, editing and proofreading skills.
• Proficiency with Microsoft Office suite, Adobe Creative Suite (including InDesign, Illustrator and Photoshop), Facebook, YouTube, Instagram and other social media platforms.
• Strong social media strategy and content marketing skills
• Knowledge of the latest social media trends and tools, backend website management, website development and Google analytics.

Experience and Qualifications:

• Bachelor’s degree in related field preferred or the equivalent combination of education, training, and experience which provides the requisite knowledge, skills and abilities for this job.
• Knowledge of the tourism and hospitality industry preferred.
• Minimum of two-three years’ experience working in a related capacity (can include internships).  Background in public relations, media relations, marketing, social media and advertising preferred