Visit Lake Charles is seeking a Director of Digital Strategy and Online Marketing. This position is responsible for articulating the strategic direction of digital channels (mobile apps, web, and owned social media platforms) with a focus on innovation, user experience, organizational transformation and productivity, and revenue generation. This role works across internal teams, external agencies and vendors to identify the capabilities and technology that will best deliver the destination message to target audiences, while increasing the brand authority within the digital ecosystem to keep Lake Charles and SWLA at the forefront of business and leisure travelers through usability, discoverability, destination appeal and monetization initiatives.
Position Qualifications and Requirements • College degree in Marketing, Communications, or related field • Minimum 4 years of experience in digital marketing or related field • Strong communication skills (oral and written) • Strong sense of time management with the ability to take initiative, work well under pressure and meet deadlines • Advanced knowledge of SWLA hospitality industry, with an emphasis on partner’s products and services • Strong interpersonal skills • Participate in professional and/or civic organizations to enhance networking opportunities as approved by supervisor. • Attend industry-related functions when required. • Working knowledge and trends of most current technologies and products used in the industry • May be required to work additional hours including overnight travel • Possess valid driver's license and have reliable transportation, position requires moderate amount of driving during off-site events and meetings. • Regularly required to talk or hear, see, sit, stand, walk, use hands/fingers or feel, reach, bend, stoop, climb stairs, and lift up to 25 lbs. (The physical demands described are representative of those that must be met by an employee to successfully perform the functions of the job.) • Where applicable, reasonable accommodations maybe made to enable individuals with disabilities to perform these essential functions.
Disclaimer: Nothing in the job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time.
About Visit Lake Charles
About Visit Lake Charles:
The mission of Visit Lake Charles is to advocate for the tourism industry and promote Lake Charles/Southwest Louisiana as a dynamic destination serving our visitors and community. Southwest Louisiana is a world-class gaming resort destination with abundant outdoor experiences and sports tournaments. The culturally rich destination boasts Cajun/Creole dining experiences and music along with a thriving arts community.