Perform the sales, marketing and servicing required to solicit and book sports events and special events for the destination. Answer inquiries from event planners; make telephone solicitations and personal solicitations to the event planners in the designated market segments. Distribute leads to Industry Partners (IP’s) for events; follow up with event planners and IP’s to confirm responses to leads. Research, qualify and solicit new events in the designated market segments. Develop and contribute to new concepts to attract events to the destination and new concepts for tradeshows and promotions. Organizes, plans and participates in event planner site visits and FAM tours. Attend trade shows for the designated market segments.
Enter new clients into the CRM system. Using the CRM system, send out sales leads to IP’s, maintain traces for follow-up dates for clients, change client status and client profile as needed. Keep the CRM system updated for monthly/quarterly sales bookings and trace reports.
Develop, solicit, sell and manage fulfillment of annual Sports Commission and specific sporting event sponsorships. Coordinates with Finance Department for production of sponsor contracts and billing. Works closely with event coordinators on sponsorship fulfillment and reporting.
Contact event planners prior to their event to determine type(s) and level(s) of support services needed for their events. Communicate with Senior Event Coordinator and Event Coordinators to provide planner services such as:
Referrals to Industry Partners for services and off-site venues as needed.
Pre- and post- servicing needs such as welcome bags, door prizes, thank you notes/gifts for planners and attendees, room counts, and other items as needed
Assistance with social media to promote attendance at their events
Be on site for sporting events or special events as required.
Other duties as assigned by the Vice President of Sales & Sports, Chief Operating Officer (COO) or the President/CEO.
College degree or equivalent experience.
Four years experience in related sports marketing, special events or hospitality industry sales and marketing.
Working knowledge of amateur sports market.
Working knowledge of small to medium event marketing and/or production.
A working knowledge of Microsoft Office Suite to include Outlook, Word, Excel and PowerPoint.
A working knowledge of and experience in a CRM system; preference would be Simple View.
Additional Salary Information: commission available
About AL Gulf Coast CVB (Gulf Shores & Orange Beach Tourism)
The Gulf Shores & Orange Beach Sports Commission is part of the Gulf Shores & Orange Beach Tourism Office. The tourism office's primary responsibility is to market the Alabama Gulf Coast as a premier year-round destination. It's our job to let the world know all that Gulf Shores/Orange Beach has to offer, make it easy for them to plan a visit, and help them find things to do while they're here - from finding great seafood to entertaining the kids, catching a round of golf, or taking to our waters with a fishing pole.
The mission of the Gulf Shores & Orange Beach Tourism is to market the Alabama Gulf Coast as a year-round destination, while stewarding a thoughtful, sustainable level of growth, thus enhancing the economy and quality of life for all residents.
Gulf Shores & Orange Beach Tourism will provide a leadership role in supporting and promoting the Alabama Gulf Coast as a year-round destination through a collective vision designed to provide economic prosperity and a better quality of life for residents and visitors.
Communities, families and invited guests living working and recreating consciously and harmoniously amongst the grace and beauty of our natural environment.