The Executive Director is the Chief Executive Officer of Visit St. Mary’s MD, Inc. (VSM) the Destination Marketing Organization for St. Mary’s County. The Executive Director is responsible for the growth of tourism and weddings, sports and other group business. The Executive Director oversees execution of the Tourism Master Plan along with marketing and sales strategies and provides strategic leadership and oversight of the organization. This highly visible position interfaces with key community, government, hospitality, media and tourism leaders at the local, regional, and state level and demonstrates VSM’s positive impact on St. Mary’s County. The Executive Director works at the pleasure of the VSM Board of Directors and works closely with St. Mary’s County Economic Development team.
The primary responsibilities of the VSMMD Executive Director are:
Overseeing of the day-to-day operations and administration of VSMMD and its programs and policies.
Organizing, coordinating, and implementing the day-to-day activities involved in the promotion of St. Mary’s County and its tourism industry.
Works collaboratively to drive the Tourism Hospitality Master Plan initiatives.
Developing, gaining approval and implementing a sales and marketing plan.
Creating programs to successfully solicit and secure sporting events.
Developing and implementing programs to promote St. Mary’s County to outside visitors, sports and meeting attendees.
Representing VSMMD in the support and development of local festivals, events, attractions, facilities, and community organizations.
Representing VSMMD at key industry functions and events.
Attending meetings of the County Commission.
Developing, implementing and monitoring the annual VSMMD budget.
Developing, coordinating and implementing financial strategies and policies that maintain the fiscal integrity of VSMMD.
Overseeing the development, implementation and documentation of day-to-day financial transactions, payroll, investments, annual reports, financial statements and statutory requirements.
Keeping the Board of Directors advised of financial matters with monthly financial statements.
Keeping the Board of Directors informed of public relations matters.
Assuring protection of assets through internal audits, inventory controls, and insurance coverage.
Formulating budgets and practicing fiscal responsibility while carrying out VSMMD programs.
Maintaining accurate records and monitoring the progress of VSM’s programs and projects.
Developing a method for reporting progress on THMP implementation
Reporting on agreed upon metrics and KPI’s with accountability for achieving goals
Supervising all staff and their assigned duties.
Managing human resources related to VSM staff and organization including performance reviews, as well as helping employees develop their personal and organizational skills, knowledge and abilities.
Developing individual, team and accountability goals for staff.
Recruiting, hiring, and terminating of employees when necessary.
Approving all requests for staff vacations and leaves of absence.
Assisting in the recruitment and motivation of volunteers.
Serving on appropriate community committees and boards.
Managing consistent relationships with the Board of Directors and keeping them informed.
Managing external communication in order to obtain maximum publicity of programs and accomplishments.
Establishing and maintaining positive relationships with St Mary’s County Commissioners and county officials.
Interfacing with a broad group of stakeholders to continue the communication effort initiated with the THMP process.
Performing other duties and responsibilities as assigned by the VSMMD Board of Directors.
IDEAL EDUCATION, BACKGROUND AND EXPERIENCE
Bachelor’s degree preferred. Board reserves the right to substitute industry tenure for education.
2 years DMO leadership experience with strong skills in product development, leisure marketing and meetings and sports sales.
Management/Supervisory experience a must.
Experience managing and reporting on a financial statement.
Destination development and experiential development important.
Experience collaborating with Economic Development departments/offices on business recruitment programs.
Experience collaborating with volunteer boards, elected officials, and the public.
An understanding of marketing, public relations, and communications.
Experience in recruiting and building an exceptional product development and sales and marketing team.
Experience selling and leading a sales team to attract sporting events, conventions and meetings.
Understanding of budgeting, financial analysis, with full P&L responsibility.
Experience with setting goals, measuring success and holding others accountable.
Experience delivering presentations to governing boards or committees and to elected officials.
About Visit St. Mary's MD, Inc.
Visit St. Mary’s MD, Inc. (VSM) serves as the official Destination Marketing Organization (DMO) for St. Mary’s County (County) to market and support local hotels and attractions by developing and facilitating the visitor industry in the county. VSM fills the function as a destination development and tourism sales and marketing organization.
- Private, non-profit 501(c)(6) ?
- Funded through occupancy tax which goes to the County and is designated to be a funding source.
- VSM staff consists of up to three team members (including the Executive Director) to support the key areas outlined in the Tourism Hospitality Master Plan and the areas outlined below.
- The Visit St. Mary’s Board of Directors is made up of 12 passionate members The board is made up of industry leaders who have expertise in key visitor areas of St. Mary’s County.
- The VSMMD budget is approximately $400,000 annually. The budget will fluctuate based on the growth of the County’s hotel tax and may be impacted due to COVID 19.
About St. Mary’s County, Maryland
St Mary's has been called the "Land of Pleasant Living" and it's true. In addition to the strong economy and career opportunities, there are go...od schools, safe communities and plenty of open space for recreation and exploration.
Wharfs and waterfronts, markets and farm stands, music and art, fresh catch and locally raised produce, wineries, and distilleries, trails for paddling, walking, cycling, Colonial sites, churches, plantations and lighthouses tell the heritage of the region while manned and unmanned aviation point to its future.
Close in but far away…. 60 miles South of Washington DC, Old Town Alexandria and Historic Annapolis, St Mary's offers a rural setting with close proximity to more urban options.