Monterey County Convention and Visitors Bureau (MCCVB) is the destination marketing organization for Monterey County including the cities and areas of Monterey, Carmel-by-the-Sea, Carmel Valley, Pacific Grove, Seaside, Sand City, Marina, Salinas, Moss Landing, Salinas Valley and Del Rey Oaks. We promote our destination including world renowned assets like the Monterey Bay Aquarium, WeatherTech Raceway Laguna Seca, Monterey wine country and iconic Pebble Beach.
The Vice President of Group Business Development provides dynamic leadership to ensure group business bookings in Monterey County. This position is responsible for the development and execution of strategic and tactical plans to generate new business from conferences, meetings and tour & travel. The Vice President leads a team of professionals comprised of business development and client services representatives located in Monterey and across the United States as well as working in collaboration with the community, MCCVB Sales Committee and the Monterey Conference Center in order to support the mission of the MCCVB.
The ideal candidate in this role will:
Aspire to inspire transformational moments
Bring their best possible self and work
Commit to quality and consistency
Seek opportunities to grow and improve
At all times be trustworthy and honest
Be responsible and accountable for their actions and words
Contribute to the team culture in ways that are positive and collaborative
Demonstrate respect, kindness and trust throughout all interactions and relationship development
Create success through passion for the hospitality industry, the destination, and the vision, mission and values of the organization
Role and Responsibilities
Provides ongoing training, coaching, inspiration and leadership for the MCCVB GBD and services team to ensure growth of Monterey County’s tourism economy through group business
Works with community partners in ensuring the success of destination sales programs
Develops and executes research-based, strategic territory and market segment plans in collaboration with all team members and community resources to achieve group sales goals
Manages annual initiative budgets in accordance with MCCVB policies
Provides leadership of and engages with MCCVB Sales Committee
Collaborates with community leaders and City of Monterey to develop initiatives that deliver the highest possible ROI to hotel partners
Ensures the overall success of the organization and its achievement of goals through active participation in the management and evolution of the MCCVB as part of the senior leadership team
Leverages resources through partnerships
Oversees the development and planning of value services, sales missions, client events, FAMs and trade shows
Provides ongoing evaluation of programs to ensure maximum effectiveness and efficiencies
Collaborates with Marketing Communications team to develop integrated Group Marketing campaigns and programs; provides leadership and education as needed
Manages key strategic stakeholder relationships
Attends and represents MCCVB at various community and/or business meetings and events
Contributes to our safe, positive, harmonious and healthy work culture and environment.
Please note this position description does not cover or contain all activities, duties or responsibilities that are required of the team member for this position. Duties, responsibilities and activities may change at any time with or without notice.
Reasonable accommodations may be made to enable individuals with disabilities to perform the functions and responsibilities.
Demonstrated success in strategic sales planning and execution
Superior oral and written communication and presentation skills
Ability to manage and motivate teams to produce quality results within tight timeframes and simultaneously manage projects
Ability to recognize and maintain confidentiality of information.
Ability to work under pressure and maintain professionalism
Desired Education and Experience
Minimum five years’ experience in a senior management hospitality sales position
Experience in strategic program planning and execution
Deep and vast knowledge of the group meetings market
Proficient in the use of computers with excellent knowledge of Microsoft Word, Outlook, PowerPoint, Excel
Preferred Education and Experience
Relevant degree or industry designation
Proficiency using a CRM or similar database system
Prior CVB or other non-profit experience
Experience in the hospitality industry
Additional Eligibility Qualifications
Ability to maintain an excellent attendance record.
This position has supervisory responsibility of the Group Business Development and Strategic Client Services Team.
This job operates in a clerical office setting. This role routinely uses standard office equipment such as computers, phones, copiers, and filing cabinets.
This is largely a sedentary role; however, some filing and moving around within the office is expected. This role requires the ability to lift items, open filing cabinets and bend or stand as necessary.
Position Type/Expected Hours of Work
This is a full-time position. Days and hours of regularly scheduled work are Monday through Friday, 8:30 a.m. to 5 p.m. Evening and weekend work is expected as needed including travel time for business development activities.
It is expected that this position may travel within and outside of Monterey County at least 50% of the time.
Additional Salary Information: 150k-175k including performance incentive. MCCVB offers a comprehensive benefits package including paid time off, paid holidays, 401k plan and health, dental, vision, life and long term disability insurance coverage.
About Monterey County Convention and Visitors Bureau
OUR VISION:Inspire the world to experience our extraordinary destination responsiblyOUR MISSION:Drive business growth through compelling marketing and targeted sales initiatives that maximize the benefits of tourism to our guests, members and communitySTRATEGIC OBJECTIVES: Expand & Amplify the consistent and dynamic marketing messageInvest in market opportunitiesGrow consumer and group market shareStrengthen relationships with the community through inclusion, open communication, collaboration and accountabilityMaintain & Evolve the high performance culture that attracts and maintains strong leadershipVALUES:Accountability: We will be responsible for our results, actions and wordsIntegrity: We will at all times be trustworthy, honest and do what we say we’re going to doLeadership: We will define our vision and advocate for it, allowing our guests and members to benefit from our destination marketing and sales effortsPassionate: We will create success using passion about our profession and achieving resultsStrategic: Our plans will be an efficient and clearly defined road map to achieve the targeted goals of the organization