Reports To: VP, Convention Sales & Service with direction also provided by Senior Director, Convention Sales
Status: Full Time (40+ hours)
Location: Must reside in District of Columbia, Maryland or Virginia
What You Will Accomplish
You will be promoting and selling Columbus as convention destination to organizations and associations headquartered in Washington D.C. and Maryland with over 750 peak room nights. You will be measured on achieving specific annual individual, team room night and lead convention sales goals to support the business plan.
Responsibilities will include:
Generate convention center and hotel bookings from assigned market segments; make personal presentations and sales calls to boards of directors, meeting planners, key decision makers, local contacts, convention delegates and or site selection committees as needed to secure leads and or book business.
Implement ongoing strategic prospecting plan including the following:
Identify, recruit and encourage local community contacts and representatives of regional, national and international organizations to hold future meetings, conventions and trade shows in Columbus;
Secure, prioritize and work targeted prospecting lists, establishing and exceeding weekly prospecting goals.
Attend tradeshows, sales missions, networking meetings and local meetings to solicit convention business.
Coordinate and conduct site inspections in Columbus, showcasing facilities and attractions.
Create and maintain professional relationships with clients.
Possess expertise and act as a champion liaison of the member facilities, attractions and services available in the area to customers.
Secure qualified customers and assist with the development of and participate in FAMS.
Issue comprehensive sales leads to Experience Columbus members and conduct corresponding detailed follow up and communication with participating, bidding members.
Manage and maintain all assigned accounts in Simpleview database application in a timely, thorough manner.
Coordinate all aspects of bid process, including: Bid books, maximizing resources, incorporating market specific facts and incorporating creativity to give Columbus the competitive edge.
Primary liaison with the customer and bidding properties throughout the process.
Support marketing efforts to promote the destination:
Interact with marketing department to create initiatives geared towards specific markets to generate interest in Columbus as a destination.
Create and coordinate unique customer events in market with member support that are designed to attract clients in an effort to promote Columbus.
Host quarterly customer events to connect with multiple clients over a period of time in an engaging setting.
1. Operate an independent, home-based office with its own technology and budget.
2. Frequent visits to Columbus for:
Events such as our annual meeting and holiday event
Experience Columbus Board Meetings
Columbus Hospitality Partner Meetings
Conventions Facilities Authority Board Meetings
Team building activities and training
3. Represent Experience Columbus:
Retain memberships within ASAE, PCMA, MPI, etc.
Serve in a leadership capacity on committees within key industry organizations to provide Columbus with additional exposure and networking opportunities.
4. Coordinate with the Convention Services Department to effectively service groups scheduled to meet in the area, including, but not limited to these activities:
Pre-convention meetings with customers and appropriate representatives of local organizations involved in servicing the group.
On-site visits to conventions in progress as required.
Distribution of brochures and equipment as required.
About You The ideal candidate will have had at least 7 years previous sales experience in hotel national sales, convention and visitor’s bureau sales and/or convention center. Experience working with the D.C. and/or Maryland regional market is preferred.
The role requires national sales account experience with the ability to assess RFP’s, write reports and executive compelling bids that meet technical requirements. A professional demeanor is important with strong written and verbal communication skills - communication occurs via email, phone and in person. You must have the ability to handle sensitive and confidential situations and documentations.
Must be comfortable and self-confident to initiate contact and present to leads and clients, Executive level clients, vendors and internal team members. You need to have a passion for Columbus and be knowledgeable about its attractions, events and activities. Don’t worry we will help provide you with the necessary training and information about Columbus through our CTA classes.
You are willing to travel overnight 10-20% of the time to conferences and client locations. You also can work evenings and weekends as needed for client site visits and Experience Columbus functions.
Specific qualifications required include:
Associate’s or Bachelor's Degree in business, sales/marketing, hospitality management, business or equivalent knowledge gained through on the job experience and training
Experience using Simpleview Customer Relations Management (CRM) system is a plus
The duties of this position may change from time to time. Experience Columbus reserves the right to add or delete duties and responsibilities at the discretion of Experience Columbus or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
Additional Salary Information: Competitive base plus bonus, excellent benefits package
About Experience Columbus
Experience Columbus is the DMO for the Greater Columbus Region.