To promote and sell the Crystal Coast as a destination for group business through strategic planning, development, and direct selling. The primary objective for the position is to generate group leads to our lodging partners both within the vacation rental and hotel community. As Senior Group Sales Manager, the expectations are to be an active sales person in addition to providing direction, education and leadership support to sales related staff. Position will be based out of the Crystal Coast Visitors Center in Morehead City, NC.
Primary Duties and Responsibilities
Solicit and generate new leads and repeat leads through telemarketing, mailings, emails, referrals, tradeshows, special events, sales calls, web research.
Keep records of all sales calls for future follow-up.
Maintain an ongoing development of database to organize reports, accounts, and lead information.
Responsible for personal and team room nights booked annually as set by Crystal Coast Tourism Development Authority (CCTDA) leadership
Responsible for maintaining sales production reports, tradeshow schedules and assist with advertising schedules and collateral. Participate in the annual budgeting process.
Coordinate and direct special events such as sales calls, site inspections, group and convention bid promotion, trade shows, FAM tours, etc.
Play an active role in coordinating local services, and participating as necessary when groups come to the area.
Make formal written or oral presentations to potential groups, local organizations and CCTDA functions.
Active and engaged in various industry organizations within the defined markets.
Review all vacation rental companies, hotels, motel and inn accommodations, plus various group meeting and event venues and personnel at these facilities to insure a better understanding of their capabilities and to develop team spirit within the county.
Keep department financial records of all expenditures for sales calls or promotions as outlined by financial guidelines.
Employee may be required to work varying schedules to reflect the need of the CCTDA and perform additional duties as assigned and where travel is required or attendance at local events and functions to service groups.
Function as an official representative of the CCTDA and act as a liaison between area vacation rental properties, hotels, meeting and event facilities and clients.
Some evening and weekend hours required. 25% minimum travel schedule required within and outside assigned sales region. Spring and fall are the most active tradeshow periods for travel.
Bachelor’s degree, and/or 6 years of related industry sales experience
Prior hospitality experience is required
Hotel product and staff knowledge, previous client contact required
Ability to understand and direct sales methods, procedures and techniques is also required
Computer proficiency with MS Windows/Office, Presentation Software, Sales Database Management
Excellent communication skills, both written and oral, to interface well with CCTDA staff, hotels, clients, and facilities
Ability to calculate, project and use numbers for planning, reporting, presentations, etc.
Professional demeanor and excellent work ethic
Additional Salary Information: Salary range, based on experience
About Crystal Coast Tourism Development Authority
The Crystal Coast is an 85-mile stretch of beaches located along North Carolina's Outer Banks. The collection of beaches and towns offer a unique blend of history, family fun, water sports and explorable natural areas. The Crystal Coast offers an abundance of dining options, entertainment venues, museums and boutique shops to enhance your visit to this beautiful destination.