Job Summary: The essential function of the position within the organization is to create and implement programs that promote Lake County and its facilities as a destination for leisure travel, conferences, sporting events, meetings and special events in order to advance tourism and recreation within the County.
The position is responsible for developing, implementing and monitoring the Lake County Tourism Marketing and Capital Programs, which includes the oversight of all programs associated with the marketing of Lake County as a tourism destination, including the County’s Capital Improvement Grant Program, Event Sponsorship Grant Program, special projects and all advertising strategies, both internal and external.
The position is responsible for creating, supervising, directing and evaluating all Division goals, staff, budget, performing all related professional and administrative tasks and other duties as assigned. Reports major activities to Executive Director, as needed.
This position may be required to assist with emergency support functions in the event of a declared emergency and/or any other emergency duties as assigned.
Minimum Qualifications: Any equivalent combination of education, training and experience may be considered. Requires a bachelor’s degree in Business Administration, Marketing, or other closely related field.
Requires a valid Florida Driver’s license.
Requires five (5) years of progressively responsible related experience.
About Visit Lake
The Office of Visit Lake is responsible for a host of functions to promote and help strengthen the local tourism industry and business community.
Tourism operations are funded by resort tax collections and are used to help fund the development of local events through sponsorships and advertising campaigns. The Office also assists organizations coordinating events by providing essential support services, such as printing of programs, promotional mailings and media marketing. These activities generate capacity building for events, increase collections in the resort tax and result in economic benefits to all of Lake County.