Responsible for promoting and marketing Winston-Salem/Forsyth County as a destination for sports events of all types. This position is accountable for increasing recreational and amateur sports activities by attracting sporting events and contributing to the full utilization of athletic facilities in Winston-Salem/Forsyth County. The over-riding goal is to increase hotel occupancy and to generate additional economic impact in Forsyth County.
Conduct extensive research to determine potential sporting events that are best suited for Winston-Salem/Forsyth County.
Work closely with area hotels, venues and community leaders to prepare bid proposals for selected events.
Generate leads for hotels and sporting venues in Winston-Salem/Forsyth County and convert leads to booked business
Develop qualified sales leads for the hotels and venues to pursue and continually track the status of those leads.
Follow up on lead sources by inquiry, trade show participation, trade publications, and sales trips.
Coordinate and conduct site visits of Winston-Salem/Forsyth with event holders who represent strong potential for our area.
Take a leadership role in coordinating the efforts of local organizations and area colleges and universities to actively pursue sporting events.
Advise local organizing committees for each sporting event.
Establish a strong working relationship with key officials and decision makers of regional and national sports organizations, leagues, conferences and associations.
Secure memberships and take an active role in sports related organizations, make customer contact.
Attend sports related tradeshows and meetings to promote Winston-Salem/Forsyth County as a sports destination.
Maintain current database of sports organizations, leagues, teams, tournaments and committees that could potentially bring events to our area.
Compile monthly activity reports to the Director of Sales & Services
Assist in development of marketing plan and budget
Perform other duties as assigned
Candidate must be experienced in a leadership role within the sports or a related industry.
Direct experience with sports organizations and affiliates.
Have proven ability to recruit and plan for sporting events.
Ability to make public presentations, site inspections and address audiences in a competent and effective manner
Ability to work independently
Ability to prospect for new business
Possess the ability to sell effectively and exhibit significant experience in bid presentations for sporting events.
Excellent communication skills.
About Visit Winston-Salem
Winston-Salem/Forsyth County is a premiere visitor and convention destination that offers vibrant arts and cultural experiences in an innovative business environment.
The mission of Visit Winston-Salem is to attract visitors to Greater Winston-Salem for the economic benefit of Forsyth County citizens and promote our rich historic roots as a warm and welcoming destination.