This position reports to the Director of the CVB’s Sports & Events Department or His/Her designee. This position is a specialized sales and marketing position responsible for assisting in promotion of Pinellas County and its sport venues with the express purpose of increasing sports-related tourism business. This position will assist with the development, design, and implementation of sports business strategic plans for marketing and promoting Pinellas County. Additional responsibilities include generating leads and developing relationships within the assigned sports markets and National Governing Bodies (NGB). This position requires travel, as well as work during evenings and weekends, as necessary to accomplish established goals.
THIS RECRUITMENT WILL REMAIN OPEN UNTIL August 2 , 2019
Illustrative Tasks (These are examples and are not all inclusive.)
Assist in developing and assembling Sports & Events business strategic plans.
Research and pursue new events to Pinellas County that correlate with Sports & Events strategic plans; assist with bid assembly and presentations.
Assist in developing, preparing, and coordinating marketing plans, promotional packets, sponsorships, and/or other promotional events.
Prepare clear and concise reports for various business development uses and functions.
Assist with developing a monthly report on department activities for the Tourist Development Council, if assigned.
Establish good working relationships with municipal parks and recreation facility staff and local industry representatives.
Assist on events with local, regional or national implications where directed.
Assist with coordination of external communications to clients and site inspections for visiting event owners and organizers.
Coordinate organizational response to a variety of requests and inquiries.
Perform all Customer Relationship Management (CRM) functions for the department, including but not limited to: creation and maintenance of accounts, contacts, events, reports and ordering/tracking of marketing materials.
Distribute RFP’s and sales leads to appropriate local industry representatives.
Manage internal processes for business development; prepare and process communications, invoices and reporting.
Staff industry tradeshows, conferences, meetings and other related events to sell Pinellas County as a sports destination.
Performs related work as assigned or required.
Knowledge, Skills and Abilities
Knowledge and experience in the sports tourism industry including regional, state and national sports commissions, colleges and universities, individuals in the sports business and/or other sports entities.
Knowledge of the Pinellas County convention and meetings product.
Knowledge of word processing and data base management systems.
Knowledge of good interpersonal skills thus having the ability to deal effectively with people of various backgrounds.
Ability to apply computer applications and software.
Ability to organize and communicate effectively.
Ability to travel.
Ability to work evenings and holidays as required by travel and sales schedules.
Ability to have the highest level of sales skills and integrity.
Ability to be self -motivated.
Ability to understand the organization and department goals and objectives.
Ability to develop and submit sales and expense reports in a timely manner.
Ability to sell the destination to both consumers and the travel trade.
Ability to effectively communicate in writing and orally.
Minimum Qualification Requirements
4 years technical and specialized tourism and hospitality industry experience implementing sales and marketing plans and programs within the tourism and travel industry; or
Associate’s degree in marketing, hospitality, journalism, public relations, advertising, business administration, or related field and 2 years’ experience as described above; or;
Bachelor’s degree in a related field as indicated above, or
An equivalent combination of education, training, and/or experience.
Valid Florida Driver’s License at time of hire.
Intermediate to advanced level proficiency using Microsoft Office products (Word, Excel, PowerPoint, etc.).
Experience with using CRM database management systems, specifically Simpleview.
Must be available to work a variety of schedules including evenings, weekends and overnight travel.
Assignment to work a variety of work schedules including compulsory work periods in special, emergency, and/or disaster situations.
Four (4) years related experience work in the sports tourism market.
Ability to interact and communicate effectively and fluently in English and a second language (preferably Spanish), in written and oral form.
Familiarization with local hospitality partners, service vendors, and Pinellas County/ Tampa Bay area attractions.
Strong communication skills. Must be able to communicate clearly and concisely both orally and in writing.
Familiarity with basic social media concepts, strategies and executions.
Experience with the sports industry on a national, regional, and/or local basis.
Experience with managing sales leads and reporting.
Strong organizational skills; ability to multi-task and prioritize deadlines.
Experience with public speaking, presentations, trade shows, conferences, meetings, and other related interactions with diverse groups of people (large groups, small groups, varied educational backgrounds, etc.).
Experience working within a high volume, deadline based sales organization. Must be able to work under pressure and within defined deadlines.
Certain servicemembers and veterans, and the spouses and family members of the servicemembers and veterans, receive preference and priority in employment by the state and are encouraged to apply for the positions being filled.
Additional Salary Information: Pinellas County offers benefits including but not limited to health insurance, vision, dental, disability, deferred compensation, paid holiday, leave and tax savings accounts. You can view information about the benefits at http://www.pinellascounty.org/hr/default.htm
About Visit St. Pete/Clearwater
Visit St. Pete Clearwater (VSPC) is the the official Destination Marketing Organization for Pinellas County and the recommending body on all tourism matters to the Pinellas County Board of County Commissioners. VSPC is a Pinellas County Department responsible for promoting the County's number one industry, tourism, thorughout the United States, Canada, UK, Germany, Central Europe, Latin America and selected other countries. Pinellas County is the most popular visitor destination on Florida's Gulf Coast, drawing over 6.3 million overnight visitors annually.