Visit Sacramento, one of Sacramento's premier employers, in adding a new position to our team. The director of marketing will be responsible for telling the Sacramento story to the convention & meeting, tourism (trade and leisure), sports and events markets. Under the Visit Sacramento umbrella lives a family of brands focused on the goals of generating room nights in our hotels, creating economic impact for our city and driving additional private revenue opportunities.

This position will be charged with reaching the next level of marketing maturity for our destination. A strong understanding of our customer's journey and methods for reaching the customer is required as is an exceptionally strong background in the integration of digital and traditional campaigns across multiple platforms for B2C and B2B markets. 

Duties & Responsibilities Include:

• Increase brand awareness across multiple platforms
• Oversee digital and multichannel campaigns (in conjunctions with marketing managers and agencies) to include:
  • Digital marketing
  • Email
  • Traditional advertising
  • Content
  • Social media
  • Owned channels (website, blog, landing pages, etc)
  • SEO
• Lead, supervise, motivate, mentor and grow a team including marketing manager(s), content manager and graphic designer
• Oversee marketing campaigns for Visit Sacramento-owned events
• Ensure workflows and processes are effective and adhered to
• Manage agency relationships 
• Effectively work within established budget and participate in budgeting for future years
• Track promotional programs
• Negotiate media buys, both with and without agencies
• Prepare monthly departmental reports
• Stay up-to-date on current marketing, advertising and social media trends to ensure the marketing team is both inspired and current
• Research and stay current on the competitive landscape