Primarily promote and sell Columbus as a leisure destination for group tours to group leaders, family and Military reunion planners, bank travel clubs and affinity groups.
Achieve annual room night and sales lead quotas:
Sell Columbus to assigned market segments through direct sales, telemarketing and other sales efforts
Implement ongoing strategic prospecting that includes identifying, prioritizing and working the targeted prospect lists
Make presentations, attend travel trade shows and conduct sales calls in order to secure leads and/or book business
Develop product and itineraries targeted for assigned market segments
Develop experiential product with new and existing partners
Plan, coordinate and conduct site inspections and familiarization tours for assigned market segments
Assist in identifying special interest publications to reach assigned market segments
Dual - Manage the Leisure Group Network, its activities and budget:
Work with members to educate and sell Columbus to assigned market segments
Generate and issue sales leads to Experience Columbus members and members of the Leisure Group Network
Conduct ongoing evaluation of the effectiveness of this program and make adjustments accordingly
Manage the Columbus Group Tour Co-op and its sales and marketing activities and budget:
Work with the Co-op to develop the annual sales and marketing plan within the co-ops budget.
Research and register for trade shows, schedule, and educate exhibitors, produce the co-op brochure, and follow up on appropriate trade show leads.
Generate and issue sales leads to Experience Columbus members and members of the Columbus Group Tour Council Co-op.
Conduct ongoing evaluation of the effectiveness of this program and make adjustments accordingly.
Plan, execute, and host annual Reunion Planning Seminar:
Work with Events Department liaison to book a venue for the event
Sell tradeshow booth space
Promote seminar to current/potential clients
Create topics of discussion and schedule guest speakers for the event
Facilitate the seminar
Support tourism marketing effort:
Stay current on market trends, community developments and use of social media as it relates to assigned markets
Provide recommendations for advertising and public relations to the group tour market, the development of the group tour section of the Experience Columbus Web site and the content for the Tour Planner Guide and Touring Columbus publications
Represent Experience Columbus:
Serve as a liaison with the local, state, regional and national group tour industry
Develop and maintain existing relationships with industry organizations
Represent the tourism department at various Bureau departmental programs, Board committee meetings, events and speaking engagements
Attend Experience Columbus and community functions when available
Maintain, develop and utilize the sales database for assigned market segments in a timely, thorough manner
Develop the project budgets for assigned market segment and manage budgets
Education and Experience:
A four year degree from an accredited college or university is preferred
3 years of experience in sales account management and prospecting preferred
The organization requires all employees to obtain and maintain their Certified Tourism Ambassador™ (CTA) designation.
Competencies and Skills:
Willingness to travel, attend local, regional, national events on evenings and/or weekends
Exceptional customer service and sales skills and proven relationship building skills
Track record of exceeding expectations and achieving goals and quotas
Exceptional organizational skills with the ability to successfully multi-task
Goal oriented individual with the ability to take initiative, work independently and be held accountable for his/her actions
Demonstrated written and oral presentation skills
Internal Number: Tourism Sales Manager
About Experience Columbus
Experience Columbus is the DMO for the Greater Columbus Region.