The Vice President of Membership Engagement has an essential role and is responsible for the full execution and management of all destination and business member relationships at Destinations International. This role reports directly to the Chief Operating Officer (COO) and is responsible for leading and managing the membership team. Through the guidance and leadership of the COO, and support of the membership engagement team, the VP of Membership Engagement will implement the development and overall strategic and operational responsibilities of the organization’s membership operations including the recruitment and retention of members, member services and engagement. The VP of Membership Engagement also works in tandem with the senior executive team to develop planning, logistical, and budgetary strategies to contribute to the overall success of the organization and membership base. Our members are why Destinations International exists and this position is required to promote, achieve and establish Destinations International as the industry association where members feel known, understood and supported and given the tools they need to excel in their industry and communities.
Create a sustainable base of destination organization member annual dues with an annual increase of at least 5% growth in revenues each year.
Establish new membership models for our international members and business members to work toward an aggressive acquisition strategy to see an increase in revenues of 10% by 2019 and 20% by 2020.
Serve as the voice and face of Destinations International to the membership by maintaining constant communication via phone, email, conference presentations and in person visits when necessary.
Develop and manage the membership team to effectively cross sell and cross support all products and services for all logistical requirements needed to maintain CRM, data quality, member information and communications.
Develop and implement a retention strategy and maintain 90% retention rate with a robust onboarding and engagement plan.
Serve as staff liaison for Membership Commitee, Small Destination Organization Committee and Canadian Membership Commitee in order to enhance the membership model and strategize in ways to increase revenues and engagement and prepare for future challenges and growth of the association’s membership.
Develop and implement a robust member acquisition strategy to grow membership.
Establish Standard Operating Procedures (SOPs) for acquisitions, renewals, onboarding, engagement tracking and cancellations.
Execute all operational functions in relation to Destinations International’s membership constituency.
Effectively communicate the organization’s mission, goals, programs and activities to current and potential members.
Maintain a technology platform that allows staff to view member engagement of each destination member.
Develop all policies, procedures and reporting mechanisms for member communications and relationships.
Travel globally to events, where members will be present or to their offices, to engage them on products, services and benefits.
Respond promptly to member requests for service and assistance with supporting the membership team.
Develop and implement programs that create meaningful experiences for members, while working across departments with other senior executives.
Ability to travel (up to 50% of the time).
The ideal candidate must display strategic leadership qualities, be detail oriented, loyal, conscientious, organized, reliable, flexible, a quick learner and a hard worker. Ability to work in a fast?paced environment and manage multiple priorities and deadlines is a must. Must be able and willing to accomplish organizational goals and meet the needs of staff and members. This position is based in the DC headquarters office and must be able to travel extensively (up to 50% of the time) splitting time between the DC headquarters of Destinations International and member destinations as needed.
At least 10 years’ experience in membership/partnership/sales related role
Bachelor’s degree preferred
Experience in international markets
Destination Organization or Trade Association experience preferred
Proven experience managing staff and department operations
Superior interpersonal and relationship building skills
Successful sales and membership experience
Ability to travel on a regular basis
CRM/AMS experience preferred
Excellent organizational and analytical skills
Extensive budget development and management experience
First-rate social and communication skills, both verbal and writen
Professional in behavior and appearance
Team player but ability to work independently and self-starter
Trustworthy, ethical and loyal
Takes pride and ownership in their work
About Destinations International
As the global trade association for official destination organizations and convention and visitor bureaus (CVBs), Destinations International is about serving destination marketing professionals first and foremost. Together with our members and partners, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people, and elevating tourism to its highest potential. Destinations International’s membership includes over 600 official destination organizations with more than 5,000 professional members in over 15 countries. Membership is open to all official destination organizations recognized by their respective governments from the smallest town to the largest country, including convention and visitor bureaus, regional tourism boards, state tourism offices and provincial tourism offices and national tourism boards. Destinations International strives to make our members and their destinations successful. As the world's largest and most reliable resource for destination organizations, we inform, connect, inspire and educate our members with the goal to drive destination economic impact, job creation, community sustainability and quality of life through travel.