The International Convention Development Manager is responsible for developing international business for the Washington, DC metropolitan area as a convention destination; this includes in-house and convention center business. This position will identify, research and develop viable international association bid opportunities as well as manage Destination DC’s conference Ambassador Circle program. This position will engage with a variety of key stakeholders including association executives, professional congress organizers, hotel community and industry/field experts such as researchers, doctors, and professors.
Essential Duties and Responsibilities (include the following, but are not limited to)
Conduct, analyze and create intelligence reports for international association research with the aim of identifying viable bid opportunities for Washington, DC
Manage the outreach to international associations, professional congress organizers and/or potential local hosts and maintain an up-to-date database/bid development tracking report
Create and manage an active conference Ambassador Circle program including conducting research connecting international associations to local members and organizations, maintaining a database with industry sector alignments, defining recruitment strategy and engagement campaigns, and organize educational/social events for the Ambassador Circle
Provide support throughout the bid process including drafting of letters of intent, soliciting letters of support and/or invitation, developing industry/sector overviews, and project management for the creation of the bid document/books and bid presentations
Assist with educational events, workshops and meetings for local hosts/Ambassadors and members
Coordinate and oversee as assigned customer site inspections and familiarization trips (FAMs), including the outreach to solicit sponsorship and hosting of airline, hotel, tour/attraction, restaurant and service provider partners
Assist with qualifying, processing and sourcing leads/inquiries as well as tentative lead follow-up
Required to attend the International Congress and Convention Association (ICCA) annual congress and may be required to assist the direct sales effort by attending international and domestic sales missions, trade shows, industry conferences and bid presentations
Maintain advanced product knowledge of the destination including the area (attractions, restaurants, climate, etc.), convention center, hotels and services
Maintain awareness of industry trends, current events, and competing cities (i.e. through trade journals, periodicals, and industry participation)
Assist with managing stakeholder relationships to ensure adequate account servicing for clients, partners/members and local organizations such as chambers of commerce, universities, etc.
Create presentations, compile data and research for the purpose of presenting to Events DC and other stakeholders
Execute all other duties as assigned by the Senior Manager, International Sales
Experience, Competencies & Education
Minimum two (2) years of industry experience in related field, preferably convention bureau/destination marketing organizations, hotel/venue sales and/or convention services
Preferred one to two (1-2) years of international experience in association management, professional congress organizer and/or non-profit membership management
Bachelor’s Degree (B.S. /B.A.) from four-year college or university in management, sales, marketing or related field
Superior organizational, project and time management skills with strong attention to detail
Ability to prioritize tasks with minimal supervision and rely on experience and judgment to plan and accomplish goals are essential
Ability to read, analyze, articulate and interpret general business periodicals, professional journals, technical procedures and industry trends
Excellent written and verbal communication skills including the ability to draft succinct yet persuasive solicitation and deliver engaging presentations
Willingness to work evenings and weekends, sometimes with short notice
Ability to travel domestically and internationally up to 20%
Extensive knowledge of and enthusiasm for the destination
Technical proficiency with Microsoft Office and destination management/customer relationship management software systems required
Fluency in other languages will be considered an asset
Accountabilities & Measures
Annual goals accountability as determined by the Sales leadership.
Periodic performance evaluations gauging quantitative and qualitative performance against identified goals.
Destination DC is a private, non-profit corporation with a membership of 875+ businesses and organizations that support the DC travel and tourism sector. A contracting arm of Events DC, the organization is funded by a percentage of DC’s hotel occupancy tax, along with membership dues and co-operative marketing fees.Formerly known as the Washington, DC Convention & Tourism Corporation (WCTC), the organization was renamed in 2008 to reflect the organization’s increased emphasis on the city’s unique assets. WCTC was established by business and community leaders in April 2001 by merging the Washington, DC Convention and Visitors Association and the DC Committee to Promote Washington. The Washington, DC Convention and Visitors Association was founded in 1931 to promote convention and leisure travel to the nation’s capital.Destination DC is an Equal Opportunity Employer.