Develops and executes VisitNorfolk’s strategic social media and digital engagement with input from departmental leadership, develops social voice, manages brand awareness and online reputation via social channels, generates website traffic via curated social content, and encourages engagement in order to further promote Norfolk as a destination for leisure travel and meetings and conventions. Supports City of Norfolk social media campaigns to promote the city as a great place to live, work and play.
Maintains the identity of, and provides a consistent voice for VisitNorfolk’s “social space” (i.e.: profile appearance, images, ads, landing pages, etc.);
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.) and how each platform can be deployed in different scenarios;
Administers the creation and publishing of relevant, original, high-quality photo and video content including creation of graphics and images for use across social channels; coordinates with sales and marketing calendars to create and manage a regular social publishing schedule;
Proposes, designs and implements social media programs to supplement VisitNorfolk’s marketing and sales campaigns;
Monitors, listens and responds effectively with users via the various social media channels;
Collaborates with partners, clients and local organizations on their social media content, including the City of Norfolk;
Manages tools such as CrowdRiff and Meltwater.
Leads efforts to develop strategies to increase engagement and conversion to web visits; and,
Curates opportunities to engage local brand influencers and support other initiatives in the creation of authentic Norfolk content.
Tracking and Reporting:
Monitors trends in social media tools, applications, channels, design and strategy to optimize VisitNorfolk’s online presence;
Establishes and monitors effective benchmarks for measuring the impact of social media programs; and,
Reviews and reports on effectiveness of campaigns and translates data into recommendations on how to maximize results.
Monitors social media trends within the meetings and tourism industry and in general and provides leadership in areas of expertise;
Provides monthly reports to senior management and other reports as needed or requested;
Processes invoices and expense reports in compliance with the Accounting Department’s guidelines;
Continually contributes to further the goals of the organization and department;
Complies with company policies and procedures; and,
Other duties as assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s degree in public relations, marketing or related field. Three to five years’ experience in social media, online marketing, advertising, web development, or similar field. Effective understanding of latest technologies and rules and regulations related to social media marketing. Skilled on-the-spot communication skills, quick decision making, sound judgment, copywriting and design experience and basic photography and videography skills are required. Strong written and verbal communication skills
Computer proficiency with Microsoft Office, Facebook, Twitter, Instagram, Snapchat, LinkedIn, CrowdRiff, Later, and knowledge of video editing software and Adobe CS Suite are required.
Ability to read, analyze, and interpret complex business concepts, converse with a diverse group of people, and understand management principles and policies. Ability to effectively present information and respond to questions from managers, clients, tourists, other departments and the general public.
Ability to calculate figures and draw reasonable conclusions from those figures.
Ability to define problems, collect information, distribute information to appropriate parties, collect data, establish facts and draw reasonable conclusions.
Basic understanding of the mission of VisitNorfolk. Basic business principles, knowledge of company policies and procedures. Must have solid understanding of computers, with sound knowledge of word processing, spreadsheets, and graphics software programs. Requires excellent communication and people skills.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand, walk, sit, talk and hear. Employee may have to lift up to twenty-five pounds.
Additional Salary Information: negotiable
VisitNorfolk is a non-profit Destination Marketing Organization dedicated to helping both business and leisure travelers make the most of their visit to Norfolk, Virginia – “the heart of the Virginia Waterfront.”