This full-time position is responsible for attracting groups to Lancaster County to achieve assigned annual room night goals and lead room nights from definite bookings.
This is administrative work generating business through lead generation, qualification, and solicitation of accounts based on key market segments through personal sales calls, telemarketing, direct mail, electronic media, and tradeshow involvement. Work involves coordinating sales activities involving local hotels, facilities, and other related representatives as well as marketing Lancaster County as a desirable group destination site.
This is an exempt position and may require overtime work.
NATURE AND SCOPE OF POSITION
The position is required to spearhead planning and develop creative new outreach campaigns and strategies which promote Lancaster County as a desirable location for group tours. In addition, the position requires diplomacy as well as the ability to interact and communicate with various personalities.
This position requires creativity and initiative as well as the ability to establish and maintain good working relationships with tour and receptive operators.
SUMMARY OF ESSENTIAL FUNCTIONS
Implements insights garnered from research. Qualifies prospective business opportunities in assigned market segments and actively solicits motor coach tour operators, group and tour planners, in an effort to produce sales leads and definite bookings for partner hotel/motel properties and other facilities.
Generates a predetermined number of leads and definite guestroom nights for hotels/motels and facilities in Lancaster County.
Conducts sales calls and meetings with current and prospective clients.
Directs and escorts clients on familiarization trips and site inspections.
Serves as liaison between client and facilities.
Facilitates meetings between clients and Discover Lancaster partners.
Assists, coordinates and services large events into Lancaster County.
Establishes and maintains business relationships with representatives of Lancaster County hotels/motels and facilities through personal contact, leads, etc.
Identifies the sales material needed for promotional pieces and programs.
Partners with other Pennsylvania DMOs for marketing co-ops, itinerary development and FAMs for assigned markets.
This job description reflects management’s assignment of essential functions. It does not restrict the tasks that may be assigned.
A bachelor’s degree in Sales or Business or equivalent.
At least 4 years of work experience in the tourism or hospitality industry
Knowledge of the tour and travel industry
Microsoft Office skills including Word, Excel, Outlook and PowerPoint.
Ability to set priorities, work as a team player, and meet deadlines.
Demonstrate persistence, initiative, and creative thinking
Outstanding attention to detail
Excellent interpersonal and communication skills
In-depth knowledge of the functions of the sales department and Discover Lancaster
This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, postage machines, and fax machines.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is regularly required to sit for extended periods; and occasionally required to climb or balance; and stoop, kneel, crouch or crawl. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
This position requires the ability to occasionally lift office products and supplies, up to 25 pounds.
Job Type: Full-time
About Discover Lancaster
Discover Lancaster, a private non-profit membership organization, is the official Destination Marketing Organization for Lancaster County. Our mission is to stimulate economic growth throughout Lancaster County by attracting visitors and inspiring them to discover our unique destination.
To accomplish our mission, Discover Lancaster creates, plans, and implements marketing, sales, and public relations programs that attract meetings, conventions, tradeshows, international and domestic groups, media, and leisure visitors to Lancaster County. Discover Lancaster achieves its goals through the combined efforts of its marketing, sales, and public relations staff who actively solicit meetings, conventions, tradeshows, international and domestic groups, media coverage, and leisure travelers for Lancaster County along with internal staff who support and promote these efforts.